Small business owners in India have one major advantage over much bigger companies such as Flipkart or Amazon: They are flexible and nimble and can grow fast without having a large marketing budget.
In fact, with online marketing, you can achieve rapid growth for your small business at a fraction of the cost of traditional marketing. Let’s see how this is done.
Here’s a Quick Guide to Online Marketing for Small Business Owners in India
#1: Develop A Professional Looking Website.
We have talked about the importance of having a web presence for your small business in this article. The #1 thing you need to do to develop a web presence is to have a website of your own. A website is the base station from which you can launch the rest of your online marketing efforts. Web Impetus develops websites for small businesses in India using WordPress. We also redesign existing websites and make them better from the SEO point of view. Contact us to know more about this.
#2: Use Social Media Marketing To Good Effect.
As a small business owner, you will have noticed how everyone around you is using social media in India. Facebook is, of course, the most popular social network in India.
Twitter is so big in India that Twitter trends are talked about in the mainstream media. LinkedIn is now considered a must for anyone looking to apply for a job. Instagram is favored by young women, and YouTube videos are watched by millions. No wonder social media marketing is so big these days.
How can you as a business owner leverage the power of social media to promote your products or services more effectively? There is a lot you can do; we will discuss that in detail later on this blog. Meanwhile, contact us for help with creating a social media marketing strategy for your small business.
#3: Focus On Your Brand.
Brand building is one of the most important goals of any marketing campaign. Brand equity is what separates a profitable small business from a loss-making one. What should you do to develop or build your brand?
There is a lot you can do. Learn about your competitors; find out what’s good about them and get to know them better. So how you can differentiate your business from what your completion has to offer? What’s your USP or unique selling point?
With effective online marketing, you can build a loyal base of customers, who you can then integrate into your marketing efforts, through referrals and rewards programs. Contact us for the details on branding your business.
#4: SEO and SEM.
SEO stands for search engine optimization and SEM stands for search engine marketing. SEO is about getting your website ranked higher on Google’s SERPs (search engine results pages) organically, by following the best practices as recommended by Google’s Webmasters Guidelines.
This includes optimizing your website through efficient design and making it easier for the Spiders to access and crawl your web pages; developing keyword-rich, optimized and informative content and getting high-quality inbound links from high-traffic authority sites.
SEM is about leveraging the power of Google AdWords to get your website prominently placed on the search engines. An effective online marketing campaign includes both SEO and SEM.
#5: Inbound Marketing.
Inbound marketing or content marketing is today an integral part of any digital marketing campaign. It’s one thing to get people to visit your website, but how to convert them into paying customers? Though content marketing.
The goal is to provide your audience with highly informative and interesting content followed by a compelling call to action that converts leads into sales. The content can be in the form of articles, blog posts, videos, eBooks, infographics or podcasts. This can also help you with your SEO as Google now considers the quality of the content as one of the ranking factors for its algorithm.
#6: Press Releases.
Don’t neglect press releases. Press releases help small businesses amplify their content and gain visibility across hundreds or even thousands of channels. This can help you get the same visibility or exposure as a much larger business without having to spend too much on the marketing.
Press releases allow you to get your content directly in front of your buyers or customers and connect with influencers, bloggers and journalists and bloggers. Many wire services distribute press releases for small businesses. The number of impressions you’re going to get from press releases is massive as they are picked by Google and Bing and by tens of thousands of websites.
Do you need help with online marketing for your small business website?
Web Impetus is a leading web design agency in India. We design websites for small businesses using WordPress. We also do social media marketing and brand building for small and medium-sized businesses.
If you need help with online marketing, social media marketing or branding, or need a website to be designed, call us at +91-9899369691 or fill up this contact form to book a one-to-one consultation with one of our executives.
Also published on Medium.